Demographics are statistics that companies keep on business clients and consumers to help target sales. These marketing statistics may include the sizes of businesses so companies can better ...

Forbes contributors publish independent expert analyses and insights. I cover transforming large-scale companies and workplace diversity. Over the past year, the world’s declining birth rates have ...

It may seem fair to assume that "everybody" likes pizza, at least sometimes. But who is most likely to shun frozen pizzas from the grocery store to faithfully order at least one hot, homemade pizza a ...

Reliable marketing data is crucial for agencies looking to gain a more complete picture of consumers in a particular area. While marketing research can be quite expensive, there are free online ...

Many Americans became amateur data scientists during the pandemic, tracking local rates of infection or vaccination to help them decide what activities may or may not be safe. UChicago researchers saw ...

In the past two decades, marketers’ ability to target the right person or business decision-maker has gotten much better for two main reasons: the rise of the internet and social media and people’s ...