Marketers have a short-term opportunity to test inexpensive inventory while keeping most of their resources on Google.

Constantine von Hoffman is senior editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of ...

The people who “just know how things work” have been the hidden infrastructure of martech. AI is making that impossible to ignore.

It’s been a pretty crazy few weeks in AI safety. We’ve watched agents go off the rails and do things nobody expected them to ...

Every marketing org structure solves a different problem. The challenge is knowing when your current model has stopped solving yours.

Rémi is an internationally recognized digital marketing expert with over 15 years of experience. He currently serves as Performance Director at Eskimoz, the leading EU-based global search agency. In ...

Koa puts decades of Salesforce’s CRM knowledge into a reasoning model built to handle the operational work behind customer interactions.

AI agent ownership often falls between teams. Here’s how to assign responsibility for maintenance, oversight, and retirement.

AI makes it easier to produce marketing content, but faster production doesn’t mean more time for strategy, planning, or ...

Brand teams have always relied on people to interpret vague guidelines. AI turns those hidden assumptions into a problem that can scale fast.

Buying more, improving how teams use what they have, and cutting the stack can all work — but not for the same reasons.